This is good news! Instead of selling you something, we help you sell more!!

As our name implies, Value Added Video helps you add value to your ads and packaging by making them work harder for you. Our fundamental concept is to enhance the effectiveness of your web pages, print ads, packaging, and promotions with video. You already know how visual stimulation is an effective key in producing emotion. People purchase with emotion, and what better way to evoke those feelings, than with a sample video.

You promote your products much more effectively when you show them in use!

Combining the instructional and recreational aspects of video with product exposure provides a tremendous tool benefiting all printed promotional efforts. This is also a perfect venue for direct product sampling or high exposure premiums. With or without videos, we're an excellent choice for any premium or product sample fulfillment.

Value Added Video helps add value to your promotional efforts via the use of Video Fulfillment Services. This program requires minimum expense and generates some powerful benefits including:

* Video creates a lasting impression that print simply cannot match. By creating an instructional and/or recreational video of interest to your customers and potential customers, you can cross-promote multiple products while demonstrating them in use!

* Bringing attention to ads, promotional pieces and packaging, making them more effective. Offering a free video or one with a shipping & handling charge allows you to use the magic words "free" or "special offer" and increase the eye appeal of all of your printed matter

* Identifying the most highly qualified potential customers and dramatically increasing the odds that they will buy. Offering a video totally free to the consumer will capture your best prospects, or charging a $5.95 shipping & handling fee will give you the cream of the crop. You will then have the opportunity to monopolize the recipient's attention with a video which, according to industry studies boosts retention by 50% and expedites buying decisions by 72% over printed material. In addition, videos have a high-perceived value (about $10) and can be direct mailed to targeted lists to build awareness and sales.

* Providing quantitative and qualitative information about the responsiveness of your media buys. By coding ads, flyers, and other print efforts offering the video, you can determine your best potential customers and which sources are producing the most responses.

* Reducing advertising costs by qualifying for mail-order rates. Offering a video directly through print ads can reduce advertising rates by as much as 10%.

Whether it's print or world-wide web advertising, product packaging, lead generation or sampling, we help you get more out of the marketing and promotional dollars you are already spending! We help put that powerful resource to work for you by bridging the gap between you and the consumer.

Studies have shown that when you give someone a video on a subject of their interest, they will take the time to watch it. Once the video goes into the VCR, the impact is the same as broadcast TV. Studies also show that over 70% will watch within 48 hours.

Radio stations, auto dealerships, grocery chains and such national names as NordicTrack, Cadillac, Lexus, Gateway 2000 and Select Comfort have used this technique with astonishing results. The bottom-line? For most video offers a $5.95 shipping and handling fee charged to the consumer by us covers all other costs!

While various advertisers can leverage this program in different ways, there are many aspects virtually all companies will benefit from. Following are just a few.

* Often, companies have existing footage they use only for trade shows...or not at all. This program will put that resource in the hands of consumers-at no cost to you!

* The "free video" promotion can also be incorporated on product packaging to help enhance product visibility at the retail level. By requiring a sales receipt along with the s&h charges, you can greatly impact your point-of-purchase sales!

* This is an ultra-effective sampling program for manufacturers with products which will allow it. Offers of free samples or premiums (caps, etc.) increase video orders!

* The highly qualified leads this program generates are provided at no cost to you!

* Your company and your products may receive additional free exposure via our own in-house promotions to our lists of proven video buyers!

AMERICA'S BEST VALUE ON ORDER PROCESSING AND PRODUCT FULFILLMENT!

VFS FULFILLMENT--Services Available:

* Providing a 24-hour toll free 800# with live operators
* Accepting and processing all phone and mail orders
* Processing credit card authorizations and outclear
* Warehouse products and maintain inventory
* Package products for shipping and ship via 3rd Class Mail, UPS, etc.
* Provide monthly shipping report with tracking information from coded ads
* Additional Promotion--Depending on the nature of your product(s), VFS may offer these to our house list of active mail-order buyers.

The above fulfillment services are available as a package or may be quoted individually as an a-la-carte program. Rates are determined accordingly.

AMERICA'S BEST VALUE ON VIDEO DUPLICATION!

VIDEO DUPLICATION SERVICE--Includes the following:

* Super High Grade BASF Video Tape (Virgin Stock)
* Professional JVC Approved Grade-A Black Shell
* 1 Color Label w/Scanned Graphic
* Duplication in SP or EP Mode
* Bottom-Load Sleeve w/Die-Cut Window
* Shrink-wrapping
* Shipping in continental United States
* Special VFS Service-Each dub is packaged with a note providing the customer with an 800# to call for a replacement video in the unlikely event the tape is defective. Then we re-ship directly, reducing your customer service costs!

Prices will be quoted based on run times, quantities, mode, etc.
For example, our price on a 30 minute SP program including all of the above features at our minimum quantity of 100 pieces is only $1.65 each! For additional information contact:

VFS FULFILLMENT

P.O. Box 385070
Minneapolis, MN 55438-5070
Phone: (952) 831-7200
Fax: (952) 831-7272
E-mail: markm@vfsfulfillment.com


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